20 Essential Trend Reports for 2017
The world is changing. In small iterations and disruptive shifts. New platforms emerge, new technologies shape our behavior. The need for new business models and new talent was never more urgent. In order to stay ahead company leaders, managers, creatives and innovators have to look forward and understand the emerging trends that will be changing our daily lives.
OUTLOOK ‘17/// is a broad & growing collection of trend reports about media, technology and society. The selection is handmade in collaboration with VRT Start-Up & Journalism Tools. The order is random.
Mintel: Europe ’17 Consumer Trends
Mintel’s trend experts have identified and analyzed the seven key consumer trends set to influence Europe in 2017.
Activate: Tech & Media Outlook 2017
The team at Activate has defined the 9 most important insights for tech and media in 2017.
Key points: The super-user, subscriptions, discovery oligopoly, bot battles, eSports, video streaming and more…
Gartner: Strategic Predictions for 2017
Digital business innovation creates disruptive effects that have a wide-ranging impact on people and technology. However, secondary ripple effects will often prove to be more disruptive than the original disruption. In order to prepare for this Gartner has bundled the most important top strategic predictions for 2017 and beyond.
PSFK: 2020 Forecast
The PSFK 2020 Forecast strategizes how brands and organizations can remain relevant as the power of choice grows in the hands of the individual consumer. By analyzing thousands of innovations on PSFK.com and beyond, PSFK Labs has studied how consumers are increasingly tailoring information and products to their own needs.
Trendwatching: 5 Consumers Trends for 2017
A collection of innovations which are (re)defining customer expectations. These innovations — and the 5 big consumer trends they represent — show you glimpses of what your customers will want next.
In The Pocket: State of Mobile
In The Pocket’s annual report on trends and technologies in the digital space.
JWT: The Future 100
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
Ford: 2017 Trend Report
For the past several years, a team of futurists here at Ford have taken a deep look into the minds of consumers across the world, identifying the technological, political, economic, environmental and social factors that drive our lives. The findings are then developed into insights that help Ford become a better mobility company in the world.
Niemanlab: Predictions for Journalism 2017
Each year NiemanLab asks some of the smartest people in journalism and digital media what they think is coming in the next 12 months. Here’s what they had to say.
Frog Design: Tech Trends 2017
Breakthrough technologies will continue to create new value and transform experiences for businesses and consumers alike. Frog Design looks ahead to 15 technology trends that will unlock opportunities for growth and enable organizations to provide more meaningful experiences to their customers, employees, and society.
FTI: Tech Trend Report 2017
Experienced strategist and future trend forecaster Amy Webb and her team look at emerging technology trends that will influence business, education, politics, government, education and society in the coming year.
Fjord: Trends 2017
The focus of Fjord Trends, is to pinpoint and predict the way things are changing. In the 2017 report Fjord identifies eight key trends that they believe will impact business, consumers and society in 2017.
Forbes: Top Trends Shaping Business for 2017
Last year’s outlook for 2016 suggested that you keep your eye on the growing consumer control, the questions around AI and the excitement of virtual reality applications. The landscape has changed — a lot. For the coming year, trends show a growing emphasis on a shifting local and global identity, the impact of intersectionality, and the real threat of cyber spying.
Newswhip: Social Media trends for Publishers in 2017
The report is packed with insights and predictions from social media editors, audience development strategists and other digital media observers. The contributors covered a range of topics, from chatbots to fake news, audience growth to virtual reality, artificial intelligence and paywalls.
Andreesen Horowitz: Mobile is Eating the World
As we pass 2.5bn smartphones on earth and head towards 5bn, and mobile moves from creation to deployment, the questions change. What’s the state of the smartphone, machine learning and ‘GAFA’, and what can we build as we stand on the shoulders of giants? A thorough analysis and forecast by Benedict Evans.
Ericsson: 10 Hot Consumer Trends for 2017
Going beyond real time, several of the trends for 2017 point towards everything around us increasingly being interpreted as moving images. Cars start understanding the world graphically when they become autonomous, as do many artificial intelligence (AI) powered robots and Internet of Things (IoT) applications. This means that rather than just real time, we should start talking about reality time.
TrendReport: 2017
The 2017 Trend Report includes 100 Consumer Insights (100 Pages) and 637 examples of 2017 market research and 2017 consumer trends related to: trends, research, insight, predictions, market research, market data, fashion, design, pop culture, retail, b2c and 2017 trends.
GlobalWebIndex: Trends 17
In the GlobalWebIndex Trends 17 report, active data from 36 countries and over 4,500 data points is incorporated, and a map is made for the ten most game-changing trends for every brand, advertiser and marketer to watch in 2017.
Havas PR: Blowback to the Future
As the affluent, the comfortable and the successful have had a ball throwing around, and profiting from, terms like “innovation” and “sharing economy,” a massive percentage of the world’s population has felt left out and passed over. These same people are starting to suspect that all this fabulous change is coming at their expense. And they’re ready to show the people, fixtures and forces they blame what “disruption” is all about. That’s why “blowback” is the trend that pierces all others in Havas PR’s newly released forecast for 2017, “Blowback to the Future: The Trends That Will Shape 2017.”
Getty Images: Visual Trends 2017
Every year, Getty Images’ global team of ‘visual anthropologists’ analyze significant events in media, pop culture, advertising and art, as well as millions of downloads and search data from gettyimages.com to forecast the trends that will drive visual communication as the year unfolds.
Enjoy the reading and best wishes for 2017!
